Exploring the Common Ground of Virtual Communities: Workingtowards a 'Workable Definition'

INTRODUCTION A great deal of the literature on virtual communities evolves around classifying the phenomenon1 while much empirically constructive work on the topic has not been conducted yet. Therefore, the research discussed in this paper proposes to explore the actual field of the virtual community (VC). By means of a comparative ethnographic research, virtual communities are to be defined in terms of their inherent social activity, the interaction between the groups of people and the information and communication technology (ICT), and the meanings attached to it by its members. This chapter will report on the initial propositions, research questions and approach of the explorative research of working towards a “workable definition” of virtual communities. It will also present its “work to be done” which will ultimately form the basis of moving beyond defining virtual communities, i.e., actually designing and deploying one.